Through the PageRank metric, or page ranking, pages can achieve a ranking that places them first in search engines. This factor is just one of many that Google uses to assign a position to a page in question.
Some of the value elements Google uses to reorder the ranking are the total number of visits to the website and their quality. It also includes the value of the content with its supporting keywords, the website's loading speed (whether it has Accelerated Mobile Pages (AMP), frequent updates, and its web design.
So, PageRank is the score Google performs on a website. This influences a website's search engine ranking. It's also an SEO metric that has been used since 1999. It was created by Larry Page and Sergey Brin, and its purpose is to measure the quality of a particular website.
To improve PR, it's necessary to implement a strategy in which backlinks or links are linked to other websites of interest and relevant information about the company. It's essential to organize the site, prioritizing the website's home page, as it is the most important for ranking. It can also be complemented with a marketing strategy that emphasizes valuable content to increase the likelihood of social media sharing.