Link building then serves to increase potential visits to the website. Furthermore, it is technically known as a set of methods that help increase quality. This is relevant since the entire spectrum of a website is determined by the page's authority, which is understood as the links that redirect to the website. It is also determined by the domain authority.
The importance of this system and its inclusion in a brand's web positioning strategy lies in Search Engine Optimization (SEO) positioning in search engines. For link builders to work, link baiting is necessary, that is, obtaining links.
To define link baiting more precisely, it can be thought of as the reference to any content that encourages users to visit a website. This can occur through the creation of links, which can be obtained in two ways: by paying the owner of a specific site or by attracting users with valuable content through blogs or media outlets.
Therefore, link building, conceived as a marketing strategy, helps position users in search engines and determines the value of links. And link baiting achieves gaining links by creating relevant content that other websites will want to use as a reference.