Mark Zuckerberg is convinced about actively introducing Meta into the blockchain field. In the context of the South by Southwest (SXSW) 2022 Conference, he confirmed that non-fungible tokens (NFTs) will soon arrive on Instagram. At the beginning of 2022, the Financial Times had already reported on this type of information. It also reported that Facebook and Instagram, both owned by the company Meta, would become applications for buying and selling digital assets. However, Mark Zuckerberg has not yet explained the entire ecosystem of this new tool. What is known so far? If there\\\'s one thing that can be said for sure, it\\\'s that the integration of non-fungible tokens (NFTs) is already under development, so the company has been focused on resolving the technical issues that have arisen during the research process. \\\"We\\\'re working to bring NFTs to Instagram in the short term. I\\\'m not ready to announce exactly what it will be today, but in the coming months you\\\'ll be able to bring some of your NFTs. And over time you\\\'ll be able to mint within that environment,\\\" Zuckerberg said at the SXSW conference. On the other hand, Adam Mosseri, who is responsible for Instagram, had already outlined the company\\\'s possibilities with NFTs. In December, he mentioned that the company was exploring the possibility of giving these elements a place to reach new audiences and creators. In the conversation, Mark Zuckerberg spoke extensively about his metaverse. Furthermore, he mentioned the metaverse\\\'s ability to convert almost anything into a non-fungible token (NFT) that can then be traded by the users themselves. For example, Zuckerberg hopes that \\\"the clothes your avatar wears in the metaverse can be minted as NFTs and you can wear them between different places.\\\" In this way, brands would have a new level to reach with their marketing strategies, which, after this implementation, would have to focus on innovation to create new possibilities through audience loyalty, thanks to this new framework.