Product-Market Fit, or PMF for short, is a concept created by Marc Andressen, founder of Netscape and a Silicon Valley investor. This definition, coined by the investor, refers to understanding and measuring the level of customer satisfaction with a specific product in a specific market. According to Andressen, having good Product-Market Fit means great opportunities to be present in a strong market and to offer products that address the specific needs of the product\'s submarket. This product offering should leverage the buyer persona\'s problems. You can use this concept as a mapping tool, specifically for positioning your brand in the market. This allows you to establish consumer needs and how your company\'s product will meet them. PMF is fundamental in guiding a company toward an agile and optimized path. One of the important things to consider is that the product needs to be positioned in the right market so that sales don\'t derail the initial plan. Difficulty in making sales or a lack of target audience can be signs of a missing Buyer Persona. To begin defining your Buyer Persona, you need to know your audience\'s specifications. With a well-defined Buyer Persona, you\'ll be able to understand your audience\'s needs and preferences. A tip for analyzing your Buyer Persona is to establish a connection with your consumer or target audience. Additionally, you need to have benchmarking metrics. For this, you can use Customer Lifetime Value, which will allow you to know your company\'s average profitability. It\'s essential that the entire company is aware of audience behavior. You should aim for your brand to be seen as valuable compared to the competition and customers. Conduct research and, above all, ensure a positive user experience.