A new update has arrived on the TikTok platform that will reveal to users which accounts view their personal profile. The new tool aims to support content creators and brands, who will need the TikTok Beta platform to start using it. The tool is located in an eye-shaped icon in the upper right corner of each user\'s profile. Tapping it will display a list of profiles that have viewed the user\'s personal TikTok feed. Along with its options for content creators and the reach they have on the social network, this is a direct tool for brands to report on the number of views each TikToker\'s profile receives. In this way, both the brand and the creator benefit from the audience they can reach. Furthermore, the algorithm is reordered to show users profiles similar to those visited by a certain segment, as well as shared interests that benefit brands.