Google uses the term PageRank (PR) to describe a specific formula that determines the popularity of a particular webpage in its search engines. This SEO method uses numbers to assess the relevance and popularity of a site. Values range from 0 (minimum) to 10 (maximum). Through the PageRank metric, or page ranking, websites can achieve a top search engine ranking. This factor is just one of many that Google uses to assign a page\'s position. Some of the factors Google considers when reordering rankings include total website visits and their quality, as well as the value of the content and its supporting keywords, the website\'s loading speed (especially if it uses Accelerated Mobile Pages (AMP)), frequent updates, and its web design. Therefore, PageRank is the score assigned by Google to a webpage. This influences a website\'s ranking in search engines. It\'s an SEO metric that has been used since 1999. Created by Larry Page and Sergey Brin, its purpose is to measure the quality of a particular website. To improve PageRank, it\'s necessary to implement a strategy in which backlinks link to other websites of interest and relevant information about the company. It\'s essential to organize the site, prioritizing the homepage, as it\'s the most important for ranking. This can be complemented with a marketing strategy that emphasizes valuable content to increase the likelihood of sharing on social media.