Web Optimization
Due to the constant updates and emergence of new mobile devices, the trend in recent years has shifted toward web optimization and speed optimization as essential factors for ranking well. To perform a speed evaluation of your website, you can use the Speed Tester tool, which we offer for free. This will give you a score of your website on a scale of 0 to 100, providing recommendations for improving speed for both desktop and mobile devices.
External Reference
Although I previously indicated that the importance of link building is obsolete, that is, like links without proper context, mentions in magazines, forums, articles, and social media are essential when developing a proper SEO campaign.
Website Behavior
Thanks to Google Analytics, you can measure your website traffic and learn from user behavior on your website. This technology not only allows you to visualize data that seems only important to you, but also allows Google to verify the bounce rate, your website's load time, the number of impressions per person, the demographic characteristics of your visitors, and your target audience. When running marketing campaigns, it's essential to understand your visitors' behavior and take the necessary measures to ensure the process is organic.