Create a strategy to make your website appear at the top of search engine results. 1. Buyer Persona Your ideal customer: detail their needs, interests, goals, etc. Research your target audience through surveys, interviews, and other methods. Integrate the information you gather into each strategy. This way, you\'ll know who you want to sell to and you can give your brand a voice. 2. Keywords Analyze the searches your buyer persona performs on the web. Write them down! Use Google Trends and organize the keywords by categories or services and in order of importance. Use the keywords in text, URLs, categories, tags, descriptions, or the text that appears below the title. 3. The Competition Observe which brands are prominent in your industry\'s web results. You can use Screaming Frog. 4. Images Name your photos on your website with the correct names or descriptions. The idea is for Google to understand what the image is about. 5. Google Rules The Meta Description: This is the text that appears in the search engine results pages (SERPs). It influences the visits your website receives from search engines. It should not exceed 155 characters. 6. Fix Broken Links Don\'t send your customers to a 404 error. Search engines will assume you\'re not providing a good user experience and will lower your website\'s ranking. 7. Use Your Links When writing content for your blog, try to link one topic to another to extend the time visitors spend on your site. 8. Content It should be useful, original, and creative. Before selling your product or service, think about how you can help your buyer persona, then write an article in your brand\'s tone. 9. Analyze and Measure Use Google Search Console, a free tool that helps you analyze, optimize, and verify your site\'s status in search engines. It shows you all the errors Google finds when crawling your website so you can fix them faster. 10. The Strategy Develop a monthly goal plan with the different SEO tactics you\'ll implement to have greater control over your actions.