On the one hand, to implement this new idea, the social network will have the option to add polls, Q&As, and other tools to interact with audiences in a fun way, in addition to being able to express its branding through the brand. And this isn't the only surprise: the app is rapidly expanding its podcast offerings to offer listeners different topics based on their personalized tastes.
On the other hand, it has the ability to discover new podcasts. Along with this, there will be a questionnaire, which is already being implemented as a test in some countries, making it easy for users to find a specific podcast that suits their tastes. It is an easy-to-access questionnaire with simple questions, designed to show all the indicated topics that the app finds. After this action, Spotify will recommend a podcast program that matches the preferences indicated in the questionnaire, giving you access to listen directly from the platform or continue browsing the thousands of options Spotify offers.
This feature is being tested and rolled out in the United States, Germany, Australia, and the United Kingdom.