The Facebook Business Suite tool is used to manage Instagram or Facebook accounts and pages and can be found in the computer version and in a mobile app. Multiple accounts can be managed there, and it also has a tab called Planner where you can schedule posts using a calendar.
This is an excellent option for those who need to plan content on social media. The tool offers Statistics and Ads, making it very convenient as it brings together all the necessary options for creating a successful post or digital campaign. Additionally, it integrates the inboxes for each account, so administrators won't have to constantly switch between apps and can stay connected with their audience.
To take advantage of all the options offered by the Business Suite, it is recommended to link the Facebook and Instagram business accounts for each account. There you can see the latest news from each page, as well as share content with communities on both platforms. Through statistics, you can understand which posts are performing well and monitor your community, as well as gain more audiences.
Facebook Business Manager
Meanwhile, Facebook Business Manager is a tool integrated into Business Suite that allows you to organize and manage advertising content for your Instagram and Facebook accounts. This section focuses on the company's marketing management and the corresponding advertising payments for each post.