The new tools Facebook will provide include a wide range of options aimed at controlling both the general public and advertisers. This will allow people to decide what they see, and brands will be able to avoid associating their ads with other content.
The News Feed will work through three main axes. The first consists of stories that are relevant to you, analyzed across three main signals to calculate the relevance of that post. It also prioritizes who posts in the News Feed, prioritizing friends, family, news, businesses, and public figures. The type of content you interact with most frequently, whether it's a photo, video, or link.
Additionally, posts will be displayed based on engagement, shares, or those with a high number of likes, reactions, or comments. Because of this, a rating will be assigned to each post to determine which section of the news feed it will be displayed in, as well as the order of the stories.
The second main point is the personalization of the News Feed. The social network has stated that only the public knows about their own interests. That's why they have left specific controls to customize this feature. In the News Feed preferences, you can tap any of them to see how they work. The drop-down menu will also include customization options such as "Hide" or "Unfollow."
And finally, the third term is the prioritization of the News Feed quality program, which focuses on communication between the social network and users to learn and receive feedback to improve the experience. Some examples of outreach include:
• Individual interviews with people from around the world
• The quality panel is made up of a diverse group of people who review your news sections and comment on them on an ongoing basis
• And finally, global surveys of tens of thousands of people every day