For digital marketing, this is a major advance in that advertisers will be able to use videos in Google Ads. The feature is positioned as an opportunity for users who want to drive conversions for their business or specifically in digital marketing campaigns.
Those in charge of advertising and digital marketing for a business will be able to create links from feeds to a purchase call-to-action, as well as in ads positioned at the top of the funnel. Google shows how the product feed is displayed in videos.
This tool update is just one of a series of updates for video campaigns. Google has discontinued TrueView for Action campaigns and replaced them with Video Action campaigns since their launch last year, as they announced that TrueView for Action campaigns would not be available starting in 2022.