To get started, we'll need a mobile app that will help us create and then upload our sticker. You can design a sticker pack for your brand and create interaction dynamics with your target audience. To do this, go to the App Store or Play Store and download Giphy.
Giphy is an online database and search engine that allows users to search and share short, silent looping videos, which resemble animated GIFs, owned by Meta. The app functions as a repository for animated gifts that can be used on WhatsApp and Meta's social media channels.
Log in to the app or website and register as a user by clicking the "Log In" button in the top right corner. Fill in the requested information and create your new account.
After this process, go to the top corner and you'll see the options "Upload" and "Create." If you've already worked on your design in other programs and have it ready, just select "Upload."
If you need to create one from scratch, click the "Create" option. This option will provide tools to create your stickers or gifts. You can create them from an image or video, as well as create a drawn sticker.
One thing to keep in mind is that your images should be cropped against a transparent background. You can also add options such as time, speed, and video repetitions. Remember to tag your brand name so you can search for it later. When everything is ready, press the "Upload to Giphy" button.
From now on, your sticker is available on Giphy, so it will still appear on Instagram. You can search for your sticker pack using a shared tag, or you can use your Giphy account name in the search bar.
Now it's time to create your stories with your own stickers!