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MOXNicolás Aravena
22-12-2021

How to use Mailchimp to send mass emails?

First of all, before we delve into what Mailchimp is, you need to understand the advantages of providing a newsletter to your target audience. The main advantage is keeping your community informed about news or promotions. This also helps your brand's reputation stay in people's minds and helps your company quickly become recognized.

Mailchimp, a software dedicated to email marketing, is an automation platform that allows you to manage and track newsletter deliveries to your contacts' email addresses. Additionally, you can create email campaigns with a specific objective to capture your audience's attention or inform them about your new products or articles.

To start working with this tool, you must first create a contact list and then send the information. To do this, you can use the free version of the service, as long as the recipients do not exceed 2,000. If you exceed these limits, you will be charged. As for messages, you can send up to 12,000 messages per month, making it an excellent tool for reconnecting with your community.

The tool's main features include CRM, lead management and segmentation, email personalization, email marketing automation, A/B testing, signup form creation, social media ad and post creation, ad image editing, and performance reporting.

To use this service, register at mailchimp.com, then Sign Up Free to create your account. The system will ask for your information: email, username, and password. Then click Get Started.MailChimp - Create Account. Enter your email address and activate the account in the email you receive. Click Activate Account.MailChimp - Activate Account.

The page will then automatically redirect you to a new page to confirm that you are not a robot. Click on I'm Not a Robot. To confirm your username, enter your first and last name. The system will then ask for your project name and website link. If you don't have one yet, we recommend linking to your social media accounts. Now enter your email address and complete the registration process.

The platform will ask if you use any of the following ecommerce tools: Shopify, Magento, WooCommerce, and BigCommerce. Select the applicable option: Yes or No, to determine if your business is profitable. Finally, select Subscribe to Getting Started. You're now ready to start sending emails!


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