When it comes to marketing, it continues to grow in terms of updates, promotion methods, product sales, e-commerce, among others. The important thing is to stay abreast of the changes and new trends for the various users of each brand.
Social Media
Applying a social media strategy through a content grid is essential today to attract potential customers, as the platform is one of the main communication channels for the company.
Furthermore, the uses that users have given them have created new updates within the company, iterating the tools and transforming their uses to other forms of interaction with the platform. An example of this is the Instagram Shops section, in which products from various stores are grouped together to make sales.
Content Personalization
Inbound marketing strategies, and the corresponding content strategy implemented with a particular brand, are considered one of the most effective strategies for connecting with users or new customers.
Last year, blogs to generate traffic to social networks, and videos to link to and promote web pages, were key to attracting people to a particular topic and providing added value, without the need to distance ourselves from the ultimate goal: persuading the customer. This year, this type of marketing is expected to continue evolving, which means small modifications to the work pace used, as they must take into account the needs and characteristics of the audience, databases, as well as the different audiences for which the valuable content will be targeted.
Video Marketing
If there's one thing that users undoubtedly use, it's tutorials, which are easily accessible through the YouTube platform. This company was the one that made this format popular, and it quickly spread to other platforms like Facebook and Instagram, where we can also find this type of content today, mixed with informative content. Recently, one of the most popular platforms for this type of content is TikTok.
For companies that want to adapt this type of tutorial video, it's important to understand that it makes it easier to provide information to the user, and for them, it's much more interactive and enjoyable when making online purchases. Therefore, it's important to understand the importance of this type of content, whether promotional, educational, or entertainment, with direct and fluid communication with customers.
Due to these factors, companies are interacting with their audiences through educational, promotional, and entertainment videos, so that communication is more direct and fluid, and captures attention immediately.