To achieve good branding results, you need to consider four very important aspects when deciding on your company's branding: naming, logo, online presence, and corporate stationery. These elements will help customers form an image or concept about your brand, which will determine how they see and perceive you. Here, we'll specify the points to consider for each item.
Naming
Corporate naming refers to a set of criteria and rules for working around the creation of a name. One of its central ideas is to provide the names of a company's divisions, categories, product lines, or services in advance. This exercise would provide coherence for the company's internal structure.
Logo
The logo aims to communicate the brand's values and additional meanings. Although the primary objective is to identify brands, it can also be used to communicate important messages and values.
Online presence
Online presence is important worldwide. In Chile, 76% of users search digitally to find out about the product or service they want to buy. Therefore, having a good online presence is essential for better accessibility and greater reach, reaching more people regardless of their location.
Corporate stationery
Corporate stationery helps your company's networking; including contact information is a plus. Furthermore, in locations where stationery is available, it will help customers contact the company quickly through the included contact information.