Every company has an identifier. One example is the logo, which is easily recognizable by the public. In addition, the corporate colors also create a sense of connection, making the brand quickly and easily identifiable upon seeing or recalling it. A company\'s corporate image, or brand image, is described as the set of beliefs, attitudes, and perceptions that current or potential consumers have toward a brand. In other words, it\'s the opinion that the current or potential public has about a product or brand. To achieve good brand results, you need to consider four very important aspects when deciding on your company\'s branding: naming, logo, online presence, and corporate stationery. These elements will allow customers to form an image or concept of your brand, which will determine how they see and perceive you. Here, we\'ll specify the points to consider for each item.

Naming

Corporate naming refers to a set of criteria and rules for working on the creation of a name. One of its central ideas is to pre-establish the names of a company\'s divisions, categories, product lines, or services. This exercise would provide consistency to the company\'s internal structure.

Logo

The logo aims to communicate brand values and additional meanings. Although the primary objective is to identify brands, logos can also be used to communicate important messages and values.

Online Presence

An online presence is important worldwide. In Chile, 76% of users search digitally to learn about the product or service they want to buy. Therefore, having a strong online presence is essential for better accessibility and greater reach, connecting with more people regardless of their location.

Corporate Stationery

Corporate stationery helps your company network; including contact information adds value for everyone. Furthermore, where stationery is available, it will help customers contact the company quickly using the included contact information.