Website viewing from these mobile devices continues to grow, however, a large number of web pages are not optimized for them.
To address this problem, responsive website design allows for resizing and localizing elements on a page to display appropriately on different screen resolutions, improving the user experience when visiting a website, characterized by fluid content.
How does it work?
Instead of designing a website for the different screen resolutions of each mobile device, responsive web design detects the device size and displays a more optimized version, reorganizing the information to make the content easier for the user to read.
What are the advantages of responsive web design?
By improving the user experience on your website through optimized reading, loading speed by discriminating content, and resolution adapted to the device:
- Improves the conversion rate, increasing sales and customer loyalty on your website.
- Avoids content duplication by creating a website for each screen resolution, improving SEO.
- Major search engines such as Google, Yahoo, and Bing give it a higher rating when considering web optimization for user experience, optimizing organic web positioning in these search engines.
In short, responsive or adaptive web development is the latest trend (and the most basic) in terms of web design, therefore, it is essential to consider this aspect when starting a web project.