From a certain point, it won't be necessary to manually write the codes. Instead, with this interface, all tags can be created, and the software itself will manage their implementation on the website. This, by assigning tracking codes to the pages linked to the site.
Some of the benefits of using the new tool include, first and foremost, managing tags. This way, users will be able to avoid having to manually create HTML code. Furthermore, the precision of tag selection, meaning the code won't be prone to errors, but rather will become faster.
Tag Manager provides a layer of data and leaves no room for error. It also provides control over this issue, making it easier to monitor and track tags. Additionally, tags can be implemented to collect information.
To use Google Tag Manager, you must configure the service. Logging into your Google account isn't enough; you must create an account and fill in the requested information. Then, you choose a name for the account. Next, you choose a "container name." This is a piece of code that must be inserted into the website you want to use, and finally, you must "create" it. When it's ready, you can start using the tool.