After the wait for the new implementation that aims to eliminate cookies, the company has decided to move forward with new options for advertising systems, which focus on ads created to provide users with sites related to their specific searches and interests. Content-related search allows you to show your users search terms that are related to the content of the page they are viewing. When a user clicks on a related search term, they are taken to a specific search page on your site, where they can explore more content, including search ads. Meanwhile, the ads on the search page target the search term the user clicked on, rather than the user\'s actual data,” the company explains on its official pages. The new implementation aims to optimize the ad format. This means visitors will perform searches relevant to the content of the website they are visiting, resulting in a better user experience. Specific search results are linked to the visited page, making the experience smoother for users. By constantly interacting with the content, the platform allows for a closer relationship with customers. Furthermore, it encourages users to stay on the website longer, which is beneficial for maintaining a good user flow, as it keeps users engaged for an extended period.