Some of the processes involved in this indefinite change are that after July 1, 2023, users will be able to access data previously processed in the Universal Analytics property for a minimum of six months. Through this statement, Google explains that in order to avoid losing data that is important to users, it is very important that you export your historical reports during this time. And that you will no longer be able to view Universal Analytics reports in the Analytics interface. You will also no longer be able to access your Universal Analytics data through the API.
Little by little, GA4 is becoming the default analytics platform in the marketing world. Data from websites and apps can be collected under a single property: Enhanced Measurement, data collection from websites and apps under a single property, Analytics Hub, and historical data limits.
Additionally, the company offers to review whether the change affects any specific property, dissociated by these two options:
- If you created the property before October 14, 2020, it is most likely a Universal Analytics property.
- If you created it after October 14, 2020, it is most likely already a Google Analytics 4 property. In that case, you do not need to update.