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MOXSofía Paredes
06-10-2018

How to evaluate the number of visits to websites?

A basic question when starting to develop your website is to understand your current results. There are several companies online that evaluate traffic, behavior, keywords, and rankings to gain a better understanding of your target audience. Below are some of the largest companies that will help you understand your audience.

Alexa Rank


One of the oldest systems is Alexa, allowing you to compare different domains. In addition to understanding the historical growth of visitors, you can also perform a competitive analysis.

Google Analytics


Google Analytics is a web analytics tool that provides aggregated information about the traffic that reaches your website based on audience, acquisition, behavior, and conversions that occur on the website.

These tools are not alternatives, but rather complementary, as they serve different purposes to perform an analysis that allows you to progress in the development of your systems.

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