1. Buyer Persona
Your ideal customer: detail their needs, interests, goals, etc. Research your target audience through surveys, interviews, and more.
Integrate the information you gather into each strategy. This way, you'll know who you want to sell to and give your brand a voice.
2. Keywords
Analyze what searches your buyer persona is doing online. Write them down!
Use Google Trends and organize keywords by category or service, and in order of importance.
Use the words in text, URLs, categories, tags, descriptions, or the text that appears below the title.
3. The Competition
Observe which brands are prominent in your web results in your field. Can you use Screaming Frog?
4. Images
Name your photos on your website with the correct name or description. The idea is for Google to know what the image is about.
5. Google Rules
Meta description: This is the text that appears in search results (SERP). It influences the number of visits your website receives from search engines. It should not exceed 155 characters.
6. Fix broken links
Don't send your client to a 404 error. Web search engines will assume you're not providing a good user experience and will lower your website ranking.
7. Use your links
When writing content for your blog, try to link one topic to another to extend browsing time on your site.
8. Content
It should be useful, original, and creative. Before selling your product or service, think about how you can help your buyer persona, then write an article in your brand's tone.
9. Analyze and Measure
Use Google Search Console. It's a free tool that helps you analyze, optimize, and check your site's status in web search engines. It shows you all the errors Google finds when scanning your website so you can resolve them faster.
10. The Strategy
Develop a monthly goal plan with the different SEO tactics you'll implement to have greater control over your actions.