Through a good digital marketing and persuasive strategy, you can target your target audience. Keep the following in mind:
Clarity at all times
Make the user aware of everything related to the purchase and your e-commerce. Provide detailed information about the product or service they will be purchasing. In addition to helping them at the moment of purchase, make sure the purchase steps are clear. You can use graphics, messages, etc. Don't give them room for doubt.
The purchase is important
Purchasing is an experience, so the user who is buying is concerned with emotions. Don't make them upset about not knowing what they're putting in their cart. This shouldn't be left in the background; it should be concrete, specific, etc. Many times, due to incorrect entry of the product's characteristics, the product will not be added to the cart.
Short and concise step-by-step instructions. This also ensures a good navigation experience on your website.
Registration at the end
Don't compromise your website visitors. Don't ask for contact information before the prospective customer completes the purchase. Registration should be done at the end, once the buyer has successfully completed their purchase.
Total cost, return method, receipt, and signature
Be clear about all the details. Detail the total cost of the purchase, shipping costs, etc., to the customer. Keep in mind that one of the main reasons for site abandonment is the associated shipping costs. Avoid this whenever possible and offer incentives with discounts.
Once they have purchased the product, send the corresponding receipts to reassure your customers.