It\'s becoming increasingly difficult for an e-commerce store to stand out through SEO. Google is determined to offer the best results, so major brands like Falabella, Ripley, and Amazon are becoming harder to beat. However, it\'s still possible for small online stores to enhance their SEO to improve their search results.

Add categories with original content

A category or subcategory without text is simply a list of items with a bit of text from the product descriptions, which is itself duplicated from the text within the product descriptions. Having original, well-written text that truly helps the user can boost your e-commerce SEO more than you think.

Link your products

Adding links on product pages to other products, in addition to improving cross-selling between items, increases the number of pages Google visits.

Mobile Optimization or Responsive Design

Around 70% of website visits are made via mobile phones; therefore, proper responsive optimization can be the defining factor for the exponential growth of your e-commerce business. In Chile, very few stores are optimized for mobile phones. Buttons are small, images don\'t function properly, descriptions are difficult to read, resulting in a frustrating shopping experience. The best option is to include a responsive design in your e-commerce store that adapts to any screen size.

Add Structured Data to Your Products

What are the benefits of adding structured data to an e-commerce site? Search engine results are becoming increasingly rich, and the more information your store\'s search results offer, the greater its chances of ranking among the top search results

#.

If you use Google Webmaster Tools, it\'s very easy. In your website\'s admin panel, go to Data Markup, and this tool will allow you to add information directly to your website\'s elements. No code. No plugins. Custom Product Descriptions The vast majority of online stores use the same descriptions provided by their suppliers. If all distributors of the brand use the same description, Google cannot identify differences. You won\'t make your products stand out unless you dedicate effort to providing an enriching experience for your visitors. Loading Speed This factor isn\'t new. It\'s applicable to any website, but when it comes to online stores, it\'s crucial. For every second of delay, conversion drops by 7%, therefore, website speed optimization is crucial. You can evaluate your website\'s speed (https://mox.cl/labs/speeds) and see the necessary changes to gain a clear understanding. If you need help with this process, you can request it directly through a ticket in the customer section (https://mox.cl/account). Don\'t obsess over keywords. If you excessively include the keyword you want your products to rank for, you may incur a penalty, which will result in a poor Google ranking.