It tends to be confused with a conversion-oriented channel, but in reality, this tool can serve many functions and adapt to a wide range of situations. Here are some examples:
Acquisition emails
Acquisition emails are often used to attract new customers to the brand.
Newsletters
They are used to maintain user contact with the brand and communicate updates.
Administrative emails
You can send bulk information, downloadable content, or thank them for a subscription.
Loyalty emails
Ideal for ensuring customers remember you and return to purchase.
Email marketing is inexpensive compared to advertising campaigns. All you need to do is hire a mass email marketing tool, and it will do the job. Most of them have several template options that allow you to customize your communication with your client.