This statement primarily defines and articulates what the company does, its industry, its market activity, how it operates, and its value propositions. It can also explain the company's target audience, using distinguishing characteristics.
How to create a company's mission statement?
It's necessary to ground ideas and complement them to briefly define the mission statement. Some questions to answer are:
What is our business?
What do we do?
What do we do?
What is our reason for being?
Who is our target audience?
What is our geographic scope?
What is our competitive advantage?
What differentiates us from our competitors?
In addition to answering the previous questions, a properly formulated company mission statement should always be clear and simple, indicate what the company does, present what sets us apart from our competitors, and, finally, be easy for everyone to remember.