Industry Growth
The convenience offered by e-commerce is causing people to increasingly reduce their visits to shopping centers, as well as normalizing it in their daily lives. This also expands the variety of offerings for users.
Packaging
Product packaging has become a way to continue communicating your brand; don't waste it. Furthermore, consumers are enthusiastic about products that come in unique packaging.
Mobile Shopping
E-commerce has led to an increase in mobile purchases. Furthermore, mobile commerce sales are expected to reach 15% by the end of 2021. Mobile sales will represent 73% of all e-commerce sales.
Interact with the Customer
Interactive customer personalization has become an integral part of selling. This setup works by ensuring that individual customers have the same personalized brand experience, regardless of the channel they're using. This also ensures that you provide your customers with only relevant experiences, eliminating the need to pester them with messages.
Payment Processes
Payment processing is part of every customer's journey and plays a critical role in the conversion process. Integrate all payment methods for your e-commerce users: credit, debit, transfer, etc.
Omnichannel Sales
It's time to embrace multi-channel sales. Users have been purchasing from different online sellers, including Amazon, brand stores, eBay, mom-and-pop shops, and Facebook.
This trend is inevitable as e-commerce businesses are destined to grow, and with growth comes the need to integrate inventory.
Green Sales
Being environmentally friendly is considered to influence online sales. Brands are expected to ride the wave of eco-conscious consumerism, and many consumers admit to being influenced by environmental concerns when making a purchase.
Social Media Shopping
Social media is a good marketing tool, allowing brands to expand their target audiences. Platforms like Instagram and Facebook have been equipped with "buy buttons," allowing retailers to sell through them.
Online stores have also been establishing links with social media platforms, allowing customers to make purchases through them.
Artificial Intelligence
More and more organizations are turning to artificial intelligence (AI) to improve their workflows and processes. And e-commerce companies are no exception. Retailers were among the first to recognize the benefits of including AI in their technological arsenal. Online sellers are expected to spend $7.3 billion on AI by 2022. The motivation is to provide a personalized customer experience.
ShopLocal
Due to the COVID-19 pandemic, local shopping has increased in popularity. Supported by social media platforms like Instagram, which are creating new features and story stickers to keep local businesses running.