This trend leverages the great impact and reach of content to boost product sales. This creates a more interactive experience between users and brands, helping to improve both engagement and conversion rates for brands.
After YouTube launched its new "Super Thanks" feature, which seeks to give content creators a "tip" from their audience, live shopping will now be implemented. The platform has been working to boost monetization avenues, also expanding into eCommerce.
This type of action or trend arises from the wide reach of live video content, at a time when new ways to purchase products are also being sought after the pandemic has made the fear of going to stores and contracting COVID-19 very prevalent.
Some time ago, consumers began to increase their online shopping experience, which is why new initiatives have been announced to continue promoting online shopping in a context where, as yet, we don't know what will happen with Covid-19 in the future.
The new integration has been enabled for a select group of creators so they can evaluate its performance and improve it before launching the final product. It will also allow users to search for and purchase products in real time, without having to leave the live video.
Videos have become the preferred medium for eCommerce, enabling new tools and features dedicated to boosting eCommerce, such as virtual reality ads or the addition of product listings below videos.