Some considerations you should keep in mind before sending an email newsletter:
- The subject line should be short, 30-40 characters. You can use emojis, but ideally, get straight to the point.
- The subscription list is properly curated and segmented.
- The email newsletter is personalized.
- The timing is based on the audience's preferences.
- The email template complies with browser/client limitations.
- The animated GIFs are appropriate for your audience.
- An email newsletter is verified.
When designing your email newsletter, remember that it must be responsive, mobile-friendly, browser-compatible, and, most importantly, work consistently across all popular email readers.
Email Types
- Postcards
- Ecommerce Email Marketing Ideas
- Popular Product-Focused Email Marketing Ideas
- Popular Time-Sensitive Campaigns
- Mystery Flash Sales
- Final Sale and Last Chance Sales
- Seasonal Campaigns
- Holiday Campaigns
- Original Email Marketing Ideas
- Industry Trends
- Gift Guides
- Made-Up Holidays
- Widely Overlooked, Yet Highly Effective, Email Marketing Ideas
- Company or Subscriber Birthdays
- Transactional Emails
- Local Event Emails
- Celebrity-Focused Emails
Stay tuned for our next post where we'll define each email type.