The app is designed so that users can create and share a video in just a few minutes. To use it for business, production and editing must be strategically tailored and polished.
Among the main features of this platform are the following:
• It is a social network called User Generated Content, meaning the content is generated by and for the users themselves.
• The app uses artificial intelligence (AI) to display user content that may be of interest to them.
• Lip Sync: allows the user to synchronize sound with lip movement to coordinate the dialogue in a video.
• Trending section. The platform curates the most popular content, updating challenges, reactions, dubbing, among others, based on what users find trending.
• Entertainment and information. In addition to being a social network for entertainment, it has a section dedicated to relevant COVID-19 information, which compiles links to institutional websites from various countries to inform about measures.
TikTok is becoming increasingly accessible to incorporate into strategies. One option is to include the link in the user's bio and also run advertising campaigns. The expectations for branding are optimal since it allows you to drive traffic to your business's website and convert your target audience into customers.
It also offers TikTok Ads, where you can configure advertising for your brand to boost your conversion strategies. You can target Generation Z directly, while also generating the engagement you need.
How to get started with TikTok?
To start marketing on TikTok, you'll need to consider some things to incorporate into your digital strategy plan.
• Analyze your brand's buyer persona
You need to analyze your brand's buyer persona and whether they truly belong to this segment. The app isn't just for Generation Z; it also includes an audience up to 30 years of age, along with their interests, tastes, and habits.
If content isn't your thing or your buyer persona doesn't use the app, consider using TikTok Ads to reach older audiences.
• Register
You can create your TikTok account via phone or email, or through Facebook, Instagram, Twitter, Line, VK, or KakaoTalk. If you just want to explore the platform, you don't need to register for a user account.
• Your Profile
Optimize your profile and maintain your brand image. Add a true image to your company's communication strategy, write an engaging bio, and create your own hashtag. Include links to your business website and other social media platforms.
• Apply digital marketing
Plan your content, decide on the type of videos you'll upload, and the strategies that engage your target audience. Keep in mind that with this social network, it's not enough for your audience to be merely passive recipients of information. Avoid corporate videos, which are a network of entertainment, so try to reach people creatively.
TikTok is based on entertainment, not so much quality. That's why the most viral videos tend to be challenges, dance videos, or dubbing videos, which emphasize authenticity over quality.
• Use hashtags
Through hashtags, you can create communities around a common thread. It's also important to discover other hashtags that have already been created and are positioned on topics related to your brand. Even hashtags will help you join trending challenges in your sector, so you can reach a much wider audience.
• Tik Tok Ads
Advertising on TikTok for businesses isn't entirely necessary, but it helps accelerate results. Remember that you can also advertise through influencer marketing strategies.
To create a TikTok Ads campaign, you have 5 formats.
• In-feed
• Brand takeover
• Hashtag challenge
• Branded lenses
• Top-view video
• Metrics
Like any brand, it's essential to measure the engagement of social media strategies. For TikTok, you can use this formula to measure your engagement.
[(number of likes + number of comments) / number of followers] x 100
By knowing the engagement results, you can decide on new strategies to improve your content and connect with your target audience.