You should also keep in mind that ROI always goes hand in hand with Key Performance Indicators (KPIs), which will help measure and quantify the performance of actions based on goals and objectives. These indicators change depending on what you want to achieve through your digital strategy.
KPIs that will help you
Impressions: We can determine how many times your brand appears in users' timelines.
Reach: Facebook Insights provides data on the number of people who have seen a specific post, in addition to users who have seen the post via computer, tablet, or mobile.
Interactions: The most common interactions are the total number of comments and likes on Facebook, the number of mentions and retweets on Twitter, the number of repins on Pinterest, etc.
Engagement: This can be measured in several ways. The most common is to add the number of comments and likes to the number of followers you have increased.
Increase in your community and the interaction of your active users
• We can measure the traffic we drive to a specific website thanks to tracking that will allow us to see where our visits are coming from.
• Brand mentions with an active community. Measure and monitor both positive and negative mentions and their number to know where to improve.
• You can measure the number of visits, as well as those who have visited your website just once.
• The conversion rate will help us calculate the number of visits a website or Facebook page receives, compared to the number of leads obtained.
• Cost per Click (CPC). This indicates the amount we pay for each click a user makes on a specific ad.
• Click Through Rate (CTR). This measures the percentage of clicks and the number of ad impressions achieved. The calculation would be something like this: Number of clicks / Number of impressions x 100
The ultimate goal of all these metrics or KPIs is ROI analysis. Keep in mind that the higher the ROI, the more profitable our campaigns will be. The important thing is to monitor every action and then analyze it according to your objectives.