One of the biggest new features that social media has brought us in 2021 is the implementation of Instagram Reels. While the tool was initially seen as a competitor to TikTok, it continues to roll out new updates to stay competitive. This option can also help with your business\'s communication strategy. In this format, you can create short videos and add filters, effects, subtitles, text, images, and even music, which you can adjust, cut, and select to best suit your audiovisual creation. Once finished and uploaded, the videos can be found in the app\'s Explore section. A dedicated button allows users to scroll through the most popular videos compiled by the social network. The content can be displayed in various ways. The first way to access content is through the content feed, by clicking on a hashtag in the reel, searching for the audio, or through the Explore section mentioned earlier, which specifically shows the trends and preferences followed by the user. To use Instagram Reels in your digital communication plan, you must first consider how you will use this section of the social network. You can offer a more complete brand image and/or branding, as well as interact with the community in a more personal way. Define the topics to cover; ideally, they can be linked to the use of your product or service through tutorials. Show how to use the products and what new features they have.

Aspects to consider:

Metrics To understand if the content you are creating is truly effective, it is necessary to maintain good engagement with your audience. Get Creative Famous brands and influencers have already explored the world of Reels and have successfully incorporated great ideas into their content strategies. Research what\'s already working and adapt it with your messages, effects, colors, etc. Also, create a hashtag kit that reflects your themes. Plan Your Content Plan the content you need to record, detailing everything beforehand. You can create a storyboard to help you with the creation process. Branding Showcase your brand creatively, communicate your values and style, and share stories related to your brand. Ideally, you should connect with your audience.