The term comes from the word ultrafake, an acronym for fake and deep learning, meaning falsification and deep learning, respectively. Technically, it refers to how artificial intelligence allows for the editing of fake videos of people that appear to be real. All of this is achieved through unsupervised learning algorithms. The first deepfakes were generated in 2017 at the University of Washington. The simulation featured former US President Barack Obama speaking about the dangers of information and fake news. The video is fake; its actor and director is Jordan Peele, and it was created using his facial gestures combined with Obama\'s facial features. All of this was achieved through the use of deepfake technology. On the one hand, a new study is now available explaining that faces created by artificial intelligence are not only indistinguishable from real ones but also generate more trust among people. Researchers showed a group of people images of real and digital faces. \"We\'re not saying that all the generated images are indistinguishable from a real face, but a significant number of them are,\" says Sophie Nightingale, professor of psychology at Lancaster University in the UK and co-author of the study published in the journal Proceedings of the National Academy of Sciences in the US. Scientists warn of the dangers of the difficulty in distinguishing between real people and deepfakes. \"We encourage those developing these technologies to consider whether the associated risks outweigh the benefits. If so, we advise against developing this technology,\" explains Nightingale. On the other hand, deepfakes are becoming increasingly popular in South Korea. Political campaigns are seeking the opportunity presented by this technology to reach new audiences and supporters. This is further amplified by the fact that it is a country with high-speed internet. The avatar in question looks almost identical to the candidate, but uses bolder language and jokes designed to become memes. This is an attempt to attract young voters who get their information through non-traditional media.