A few months ago, the giant Facebook network officially launched a new integration in its messaging system for Instagram and Facebook, allowing both platforms to exchange messages regardless of which one you\'re using. The Facebook Business Suite tool is used to manage Instagram or Facebook accounts and pages. It\'s available in a desktop version and a mobile app. Multiple accounts can be managed there, and it also has a tab called planner where posts can be scheduled using a calendar. This is an excellent option for those who need to plan social media content. The tool offers statistics and ads, making it very convenient as it brings together all the necessary options for creating a successful post or digital campaign. Furthermore, it integrates the inboxes of each account, so the administrator doesn\'t have to constantly switch applications and can stay connected with their audience. To take full advantage of all the options offered by the Business Suite, it\'s recommended to link the Facebook and Instagram business accounts for each business. There, you can see the updates for each page, as well as share content with the communities of both platforms. Through the statistics, you can understand which posts are performing well and monitor your community, as well as reach a wider audience. Facebook Business Manager Meanwhile, Facebook Business Manager is a tool integrated into the Business Suite that allows you to organize and manage the advertising content of your Instagram and Facebook accounts. This section focuses on the marketing administration of your business, in addition to the corresponding advertising payments for each post.