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18 articlesThe Evolution of Influencer Marketing: From Collaboration to Paid Campaigns
Over the last decade, influencer marketing has undergone a radical transformation, becoming a fundamental tool for brands seeking to connect with their...
Conversion Optimization: Beyond Simple Metrics
In a world where digital competition is fierce, the need to optimize conversions has become a priority not only for startups but also for giants across various...
Multichannel, Cross-Channel Marketing and Omnichannel Strategies: A Comparative Analysis
Contemporary marketing faces a challenging scenario due to the increasing complexity of consumer behavior and the expansion of digital channels. In this...
The Impact of Influencer Marketing on Modern Business Strategies
Influencer marketing has evolved over the past decade, becoming a crucial tool for brands seeking to connect effectively with their audience. As consumers grow...
Influencer Marketing: An Evolving Strategy
In the last decade, marketing has undergone a radical transformation driven by digitization and the rise of social media. Within this context, influencer...
Conversion Optimization Strategies: A Focus on CRO and A/B Testing
Conversion optimization has become a fundamental pillar within digital marketing, being one of the main objectives for any company seeking to maximize its...