TikTok is a mobile app-based social network used to create, edit, and share entertainment videos, ranging from 3 to 60 seconds in length. The editing style is similar to apps like Vine or Musical.ly. The app is designed so that users can create and share a video in just a few minutes. For business use, production and editing must be strategically tailored and polished. Among the main features of this platform are the following: • It is a social network known as User Generated Content, meaning the content is generated by and for the users themselves. • The app uses artificial intelligence (AI) to show and connect users with content that may be of interest to them. • Lip Sync: allows users to synchronize sound with lip movements to coordinate dialogue in a video. • Trending Sections. The platform sections the most popular content, updating challenges, reactions, dubs, and more, depending on what users themselves make trending. • Entertainment and Information. In addition to being a social network for entertainment, it has a section dedicated to relevant information about COVID-19, which compiles links to institutional websites from various countries to inform users about the measures being taken. TikTok is becoming increasingly accessible for integrating into strategies. One option is to include the link in the user\'s bio and also run advertising campaigns. The expectations for branding are excellent since it allows you to drive traffic to your business\'s website and convert your target audience into customers. It also has TikTok Ads, where you can configure advertising for your brand to boost your conversion strategies. You can directly reach Generation Z, as well as generate the engagement you need.

How to get started with TikTok?

To begin marketing on TikTok, you\'ll need to consider a few things to integrate into your digital strategy plan. • Analyze your brand\'s buyer persona It\'s essential to analyze your brand\'s buyer persona and whether they truly belong to this segment. The app isn\'t just used by Generation Z; consider an audience up to 30 years old, along with their interests, tastes, and habits. If content creation isn\'t your focus, or your buyer persona doesn\'t use the app, consider using TikTok Ads to reach a wider audience. • Register You can create your TikTok account via phone or email, or through Facebook, Instagram, Twitter, Line, VK, or KakaoTalk. If you only want to explore the platform, you don\'t need to register a user account. • Your profile Optimize your profile and maintain your brand\'s image. Add an image that aligns with your company\'s communication style, write an engaging bio, and create your own hashtag. Include links to your business website and other social media profiles. • Apply digital marketing Plan your content, decide what type of videos you\'ll upload, and develop strategies to engage your target audience. Keep in mind that with this social network, it\'s not enough for your audience to simply be a passive recipient of information. Avoid corporate videos; this is a platform focused on entertainment, so try to reach people creatively. TikTok is based on fun, not so much on quality. That\'s why the most viral videos tend to be challenges, dance videos, or lip-sync videos, where authenticity takes precedence over quality. • Use hashtags Through hashtags, you can create communities around a shared interest.It\'s also important to discover other hashtags already created and trending on topics related to your brand. Hashtags will even help you join trending challenges in your industry, allowing you to reach a much wider audience. • TikTok Ads Advertising on TikTok for businesses isn\'t strictly necessary, but it helps accelerate results. Remember that you can also advertise through influencer marketing strategies. When creating a TikTok Ads campaign, you have 5 formats to choose from. • In-feed • Brand takeover • Hashtag challenge • Branded lenses • Top-view video • Metrics Like any brand, it\'s essential to measure the engagement of your social media strategies. For TikTok, you can use this formula to calculate your engagement. [(number of likes + number of comments) / number of followers] x 100 By understanding engagement results, you can decide on new strategies to improve content and connect with your target audience.