In this format, you can create short videos and add filters, effects, subtitles, text, images, and even music, which you can adjust, cut, and choose the part that best suits your audiovisual creation. Once finished and uploaded, the videos can be found through the app's Explore section. A predefined button allows users to scroll through the most popular videos compiled by the social network.
Content can be displayed in a variety of ways. The first can be through the content feed, by clicking on a hashtag in the reel, by searching for the audio, or through the aforementioned explore section, which specifically shows what trends and preferences the user follows.
To use Instagram Reels in your digital communication plan, you must first consider what you are going to use this section of the social network for. You can offer a more complete image and/or branding of the brand, as well as interact with the community in a more personal way.
Define the topics to be addressed; they can ideally be linked to the use of your product or service through tutorials, showing how to use the products, and what new features they have.
Aspects to consider:
Metrics
To understand if the content you are creating is really working, you need to maintain good engagement with your audience.
Get creative.
Famous brands and influencers have already explored the world of Reels and have managed to incorporate good ideas into their content strategies. Research what already works and adapt it with your messages, effects, colors, etc. Also, create a hashtag kit that reflects your themes.
Plan your content
Plan the content you need to record, detailing everything beforehand. You can create a storyboard to support your creation.
Branding
Showcase your brand creatively, share your values, your style, and share stories related to your brand. Ideally, you'll connect with your audience.