According to Andressen, having good Product Market Fit means great opportunities to be within a strong market and also offer products that address the specific submarket of the item. This product offering solution must take advantage of solving the buyer persona's problems.
You can use this concept as a mapping tool, specifically for positioning your brand in the market. It helps you establish consumer needs and how your company's product will fit in. PMF is essential for guiding a company along an agile and optimized path. One of the important things to consider is that the product must be positioned in the correct market so that sales don't slow down the initial plan. Difficulty executing sales or a lack of audience can be signs of a lack of a PMF.
To begin defining your PMF, you need to know the specifics of your audience. With a well-defined Buyer Persona, you will be able to understand the needs and preferences of your audience.
One tip to help you analyze your PMF is to establish a connection with your consumer or target audience. In addition, you need to have comparison metrics. To do this, you can use the Customer Lifetime Value, which will allow you to understand your company's average profitability. The entire company must be aware of audience behavior.
You must aim for your brand to be seen as valuable compared to competitors and customers. Conduct research and guarantee the user experience above all else.