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MOXSofía Paredes
26-02-2022

Tik Tok: Who sees your profile?

A new update has arrived on the TikTok platform that will reveal to users which accounts they have access to view their personal profile. The new tool aims to support content creators and brands, who must have the TikTok Beta platform to begin using it.

The tool is located in an icon resembling an eye in the upper right corner of each user's profile. Clicking it will display a list of profiles that have viewed the personal TikTok feed.

With its options for content creators and their reach on the social network, it is directly useful for reporting to brands how many views each TikToker's profile has. This way, both the brand and the creator benefit from the audiences they can reach.

In addition, the algorithm is reordered to show users profiles similar to those viewed by a certain segment. This also highlights the common interests that benefit brands.


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