Content-related search allows you to show your users search terms that are related to the content of the page they are viewing. When the user clicks on a related search term, they are taken to a specific search page on your site, where they can explore more content, including search ads. Meanwhile, ads on the search page target the search term the user clicked on, rather than the actual user data,” the company explains on its official website.
The new implementation seeks to optimize the ad formula. Visitors will execute searches corresponding to the content of the website they visited, resulting in a better user experience. Specific search results are linked to the visited page, which will be more fluid for virtual users. By constantly interacting with the content, the platform allows for a closer relationship with customers.
Furthermore, it encourages users to stay on the website longer, which is beneficial for maintaining a good flow, as it helps keep users on the site longer.