However, it's still possible for small online stores to enhance their SEO to improve their search results.
Add categories with your own content
A category or subcategory without text is simply a list of items with a bit of text from the product descriptions, which in turn is duplicated from the text inside the product. Having original, well-written text that truly helps users can boost your e-commerce SEO more than you think.
Link your products
Adding links on product pages to other products, in addition to improving cross-selling between items, increases the number of pages that Google reaches.
Mobile or Responsive Optimization
Around 70% of website visits are made via mobile phones, so proper responsive optimization can be the defining criterion for your e-commerce's exponential growth.
In Chile, very few stores are optimized for mobile devices. Buttons are small, images don't work properly, and descriptions are difficult to read, making the shopping experience frustrating. The best option is to include a responsive design in your e-commerce that adapts to any type of screen.
Add structured data to your products
What are the benefits of adding structured data to an e-commerce site? Search engine results are increasingly rich, and the more information your store's search results offer, the greater the chances of ranking among the top search results.
If you use Google Webmaster Tools, it's very easy. In your website's administration panel, go to Data Highlighter, and this tool will allow you to add information to your website elements directly. No code. No plugins.
Custom Product Descriptions
The vast majority of online stores use the same descriptions provided by the supplier. If all the brand's distributors use the same description for Google, it's impossible to identify differences. You won't get your products to stand out unless you put effort into providing an enriching experience for your visitors.
Loading Speed
This factor isn't new. It applies to any website, but when it comes to stores: it's crucial. Every second of delay causes a 7% drop in conversion rates, so web speed optimization is crucial. You can evaluate the speed of your website and see the necessary changes to gain a clear understanding. If you need help with this process, you can request it directly through a ticket in the client section.
Don't obsess over keywords
If you include the keyword you want your products to rank for excessively, you may receive a penalty, which will result in poor results on Google.