Postcards
Postcards help you create your newsletter without any coding or design skills. They have a variety of components that can be mixed and matched in an intuitive drag-and-drop environment. Design creation is simply a matter of choosing the required units and quick customization.
Product-Centric
Recommend a product. Analyze customer preferences and purchase history in advance to provide valuable and engaging content. Inform about new products and mention early access to a new collection. Choose the most original or highest-rated product; you can display your best-selling products alongside them.
This type of email newsletter is highly anticipated because people sign up for updates.
You can also attract attention with limited-edition products and exclusive sales. Limited and exclusive products always attract an audience. It sparks interest and creates anticipation, thus increasing your chances of higher open and click-through rates.
Popular Time-Sensitive Campaigns
Time-sensitive offers are a psychological trick. It's now or never, driving consumers to hurry. There are several time-tested options for e-commerce: Flash Sale, Final Sale, and Last Chance.
Mystery Flash Sale
A one-day sale is a fairly widespread phenomenon. It's used for impulse buying and is effective. Since it's a flash sale, it must be perfectly timed with the website. If it's over, it's over.
Final Sale and Last Chance
Like "Limited Edition Products," these two also have power words: "Final" and "Last." They are time-sensitive by default. Therefore, there's no need to indicate this. People get it immediately as it emphasizes the sense of urgency.
Online Websites
Further reinforce the effect by offering a great discount through the brand's website. You can send coupons with exclusive codes to customers for a specific time.
Seasonal Campaigns
Seasonal campaigns are essential to the overall email marketing strategy. They help keep consumers excited, promote brand awareness, and leverage word of mouth. Popular options are mid-season and off-season sales. Use themes to inspire good cheer. For example, if it's a fall campaign, you can always use some fall decorations to signal this.
Holiday Campaigns or Celebratory Dates
During these times, the world is in high spirits; consequently, offers are readily accepted. Another great thing is that there are hundreds of holidays for valid sales opportunities, starting with the big ones like Halloween, New Year's, Mother's Day, Father's Day, Children's Day, etc.
Add to this holidays, the December/June Solstice, Black Friday, Cyber Monday, and National Holidays, and you'll end up with plenty of reasonable opportunities to reach your contacts.
Extended Sale
It may sound more informative than promotional; any email newsletter is an excellent opportunity to promote products in a non-intrusive way. Beyond that, you can also send instructions, tips, checklists, and even online calendars.
Gift Guides
Gift guides appear during celebrations or special dates. Very often, people forget birthdays, and subscribers may need some good ideas on what to give their family, friends, or colleagues. Therefore, you can create gift guides every month and help your contacts deal with this problem professionally.
Holidays or Summer
If you feel your email campaign needs a festive mood and positive emotions, you don't have to wait for a big day on the calendar. Just make up for your vacation.
Subscriber's Birthday
A birthday is a big day. And for our customers, it should be even more special. Combine congratulations with a small gift or discount.
Transactional Emails
There are email newsletters designed to re-engage subscribers, such as an "Abandoned Cart Notification" or "We're Losing You" email. And some emails can be easily tailored to drive additional traffic.
Any transactional email newsletter can help; all you need to do is skillfully incorporate a purchase incentive into the design.
Local Event Emails
If you run a small business and your target audience lives nearby, monitor all local events. Hometown festivals, concerts, and small food events on a block can become a perfect sales opportunity. People like to be kept up-to-date. Showcase products that will help them stay on trend to build your relationship.
Celebrity-Focused Emails
Influencers or celebrities are the new key to motivating customers. Follow the news and gossip to benefit from popular references. Offer products while hinting at the social situation, and you'll easily spark interest and drive traffic to your online store.