A copywriter is a professional who practices copywriting, that is, creating written content or text used for advertising and communication purposes, more commonly known as copy. They are responsible for showcasing the value of a company or product, building trust with the audience, and persuading potential customers. Meanwhile, an SEO copywriter is responsible for attracting users and content through search engines. An example of a search engine is Google, where users are persuaded through keywords relevant to each piece of content, which must be relevant and engaging to capture their attention. Google needs to understand what the content is about and what information will be provided to its users; the more information, the better, as page ranking becomes a competitive process. SEO copywriting differs from traditional copywriting. Traditional copywriting considers a copywriter a creative professional who knows how to write to attract the target audience and boost customer engagement. The copy they create is supposed to persuade the customer to take the desired action: go to the store, sign up for a class, make a purchase, etc. Meanwhile, SEO copywriters adapt this skill to online content. They consider how Google operates, what type of copy gets clicks, satisfies the user\'s intent, and determines which keywords to target in their copy.