Google\'s search engine accounts for 75% of the global market. Therefore, creating a solid strategy through its proper use is essential to rank within this large and competitive segment. One of the key factors in Search Engine Optimization is the use of bold text in blog posts on websites. Bold text, also known as boldface, is a typographic style characterized by the use of a thicker stroke. It can be implemented in various ways: typography, typewriting, word processing, HTML, CSS, and wiki formats. It is most often used to make a specific part of the text stand out or be emphasized. John Mueller, Google\'s senior webmaster trends analyst, stated that bold words and key points within a paragraph help with SEO, along with the use of tags to categorize content. The professional also explained that it\'s necessary to highlight only what\'s important; in other words, selecting all the text in bold won\'t help much. "Another thing is that this is largely relative within the website. If you go and say, \'Okay, I\'ll just put my whole page in bold,\' and then think that Google will consider that page the most important, then by putting everything in bold, essentially nothing is in bold because everything is the same," the Google employee added. While this use is important, it doesn\'t directly impact page rankings, but rather becomes a positive element for the scannability of the blog post. Therefore, its conscious use, highlighting only the essentials, gives your website and your writing an extra boost.