What is an empathy map?

An empathy map is a tool that allows us to put ourselves in the shoes of our buyers or clients. We can delve into the needs of our potential customer, as well as analyze deeper aspects: their emotions. Some of the aspects we will explore are what this person we want as a client feels and thinks. What are the influences of their environment, their inspirations, etc. We need to go deep enough to understand their behavior and everything that influences their purchasing decision. It will help us anticipate consumer trends, identify people\'s needs, giving us a head start in sales. Furthermore, it provides us with a wealth of information when developing our marketing strategy, both online and offline.

How to create an empathy map?

To begin, there are a series of key questions we should ask ourselves about this person we imagine. Start with their name, their age, whether they have a family, children, what they do for a living. Provide as much detail as possible. Once we have a mental image of that person, we need to answer the questions: What do they think? What do they feel? These questions refer to their concerns, worries, and aspirations. Add more questions: What do they see? This answer will clarify what visual stimuli this person experiences around them. We could include here what kind of audiovisual content they watch: series, movies, television programs, reality shows, etc. What blogs do they read? What kind of websites do they shop on? What do they listen to? What do they say and do? This part is very interesting, as it helps us glimpse their weaknesses. In short, this explores the person\'s contradictions and the goals they want to achieve. Are they looking to make a change? You\'ll be able to learn about their fears and anxieties. Don\'t be alarmed; it\'s something no one is immune to. However, depending on lifestyle, employment status, and whether or not they have children, fears and anxieties will vary greatly from person to person. What are their aspirations and desires? It\'s about understanding their dreams, challenges, short- and medium-term goals, and how they would like to be. Perhaps your business could help them. With all this information, we\'ll have valuable guidance to address and meet their needs. Stay tuned to our blog on Mox; we\'ll soon share how you can use all this information to benefit your business.