Cookies are text files stored by each person who browses the web, allowing advertisers to collect information about our preferences and browsing habits in order to deliver personalized advertising. Google is looking to move away from this old browsing system and replace it with one that doesn\'t use these cookies. The new alternative to replace FloC is Topics. The company\'s main idea has been iterating for a long time and has been controversial from the start. This Tuesday, through their official blog, they released all the information regarding the new updates the tech giant will be making. \"Today we\'re announcing Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics was built on our learnings and widespread community feedback from our previous FLoC trials, and replaces our FLoC proposal,\" the company explains. What is Google Topics? Topics will begin using your browsing history from the last three weeks to determine each user\'s online interests. To begin, approximately 300 topics will be analyzed. The goal of this new implementation is to establish new tools for the advertising market. Therefore, Google will use Topics to analyze the topics that have most caught your attention in recent days, based on your browsing habits. “With Topics, your browser determines a handful of topics, such as \'Fitness\' or \'Travel and Transportation,\' that represent your main interests for that week based on your browsing history. Topics are kept for only three weeks, and old topics are removed. Topics are selected entirely on your device without involving any external servers, including Google\'s servers,” the text explains. The company had made several attempts to finally change the cookie system, including FloC, which was criticized by other browser companies. Following this, the Topics replacement is already in the development stage, and users will have the option to remove Topics and add new ones.