First of all, before delving into what Mailchimp is, it\'s essential to understand the advantages of sending a newsletter to your target audience. The main benefit is keeping your community informed about news and promotions. This also helps build brand awareness and quickly establishes your company\'s recognition. Mailchimp, the email marketing software, is an automation platform that allows you to manage and track newsletter deliveries to your contacts\' email addresses. You can also create email campaigns with specific objectives, such as capturing your audience\'s attention or informing them about new products or services. To begin using this tool, you\'ll first need to create a contact list before sending the information. You can use the free version of the service, provided you don\'t exceed 2,000 recipients. If you exceed these limits, you will be charged. Regarding messages, you can send up to 12,000 messages per month, making it an excellent tool for reconnecting with your community. The tool\'s main features include CRM; lead management and segmentation, email personalization, email marketing automation, A/B testing, registration form creation, social media ad and post creation, an image editor for ads, and performance reports. To use this service, register at mailchimp.com, then Sign Up Free to create your account. The system will ask for your information: email, username, and password. Then click on Get Started.MailChimp - Create account. Access your email and activate the account in the email you received; click on Activate Account.MailChimp - activate account. The page will then automatically redirect you to a new page to confirm you are not a robot. Click on \"I\'m Not a Robot.\" To confirm your username, enter your first and last name. The system will then ask for your project name and website link. If you don\'t have one yet, we recommend linking to your social media accounts. Now enter your address information and complete the registration. The platform will ask if you use any of the following ecommerce tools: Shopify, Magento, WooCommerce, and BigCommerce. Select the applicable option: Yes or No, to determine if your business is profitable. Finally, select the \"Subscribe to Getting Started\" option. You\'re now ready to start sending emails! [...]