Live shopping, live commerce, or live streaming commerce is a strategy in which brands, through influencers or celebrities, create live videos to showcase their products. This fosters a brief moment of trust with the audience and allows them to leverage their reach. This trend takes advantage of the significant impact and reach of live content to boost product sales. It creates a more interactive experience between users and brands, helping to improve both engagement and conversion rates. Following YouTube\'s launch of its new \"Super Thanks\" feature, which allows content creators to receive a \"tip\" from their audience, live shopping is now being implemented. The platform has been working to expand monetization methods, including into eCommerce. These types of actions or trends arise from the vast reach of live video content, especially at a time when people are seeking new ways to purchase products, given the heightened fear of going to stores and contracting COVID-19 due to the pandemic. Some time ago, consumers began to make greater use of online shopping, which is why new actions have been announced to continue boosting online sales in a context where, at the moment, we don\'t know what will happen with Covid-19 in the future. The new integration has been enabled for a select group of creators, so they can evaluate its performance and improve it before launching the final product. It will also allow users to search for and buy products in real time, without having to leave the live video. Videos have become the preferred medium for eCommerce, enabling new tools and features dedicated to boosting online sales, such as virtual reality ads or the addition of product listings below the videos.