On-page SEO
| Strategy | Description |
|---|---|
| Keywords | Keyword research is essential to identify what terms users use when searching for information related to your content. |
| Content of quality | The content must be original, relevant and provide value to the user. Google prioritizes sites with useful and well-structured content. |
| Technical Optimization | Includes improving site speed, intuitive navigation, and mobile responsiveness. |
Off-page SEO
| Strategy | Description |
|---|---|
| Backlinks | Inbound links from other websites are fundamental to establishing authority and credibility with the Search engines. |
| Social networks | An active presence on social networks helps drive traffic to your site and can indirectly influence your ranking. |
However, despite the careful implementation of these strategies, the results are not always immediate. One might wonder why some pages manage to rank quickly while others remain relegated to the last pages? The answer lies in multiple factors that must be considered simultaneously.
Differences between organic and paid traffic
Here is where it is appropriate to make a comparison between organic and paid traffic:
| Criteria | Organic Traffic | Paid Traffic |
|---|---|---|
| Cost | Does not involve direct payments when accessing the results. | Requires continuous investment in advertising campaigns (PPC). |
| Sustainability | Sustainable in the long term if an effective SEO strategy is maintained. | Immediate loss of traffic once payment stops. |
| Necessary Tactics | Requires patience, continuous effort, and constant adaptation to algorithmic changes. | You can get traffic quickly, however, at a high cost. |
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