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87 articlesOnline Advertising: Analysis of Adsense and Banner Formats
Online advertising has become an essential component of today\'s digital ecosystem. Specifically, AdSense, developed by Google, offers a platform that allows...
Machine Learning and its Impact on Digital Marketing
The rise of artificial intelligence (AI) and, in particular, machine learning has revolutionized multiple sectors. Among them, digital marketing has been...
The Evolution of Influencer Marketing: From Collaboration to Paid Campaigns
Over the last decade, influencer marketing has undergone a radical transformation, becoming a fundamental tool for brands seeking to connect with their...
Content Marketing: Effective Strategies for Blogging
Content marketing has revolutionized how businesses approach communication with their audiences. In today\'s digital boom, where information overload is...
Email Automation and Lead Nurturing: Effective Audience Segmentation Strategies
In the world of digital marketing, email automation has been recognized as an indispensable tool for companies seeking to remain competitive. However,...
Digital Advertising and the Impact of AdSense: A Critical Look at Banner Sizes
In the last decade, the digital revolution has drastically changed the advertising landscape. Among the many platforms that have emerged in this field, Google...
Conversion Optimization: Beyond Simple Metrics
In a world where digital competition is fierce, the need to optimize conversions has become a priority not only for startups but also for giants across various...
The Relevance of Advanced Analytics and Event Tracking in Digital Marketing
Currently, companies seeking to stand out in the competitive world of digital marketing must turn to advanced analytics tools to maximize their online...
Impact of Machine Learning and AI on Digital Marketing: A Silent Revolution
In an era where data is the new oil, Machine Learning (ML) and Artificial Intelligence (AI) have emerged as the main drivers of transformation within the field...
Content Marketing: The Power of Blogging in Effective Strategies
In the digital age, content marketing has emerged as an essential strategy for brands seeking to connect with their audience. Blogging, as a key form of...
Multichannel, Cross-Channel Marketing and Omnichannel Strategies: A Comparative Analysis
Contemporary marketing faces a challenging scenario due to the increasing complexity of consumer behavior and the expansion of digital channels. In this...
Programmatic Advertising: An In-Depth Analysis of RTB, Display Ads, and Remarketing
In a world where digitization has transformed the way brands interact with consumers, programmatic advertising has become a fundamental pillar of modern...